Skip to content

McDonalds Sweden Veggie Tasty

In recent years, a shift towards plant-based diets has led fast-food giants like McDonald’s to introduce meat-free alternatives to their menus. In Sweden, McDonald’s has launched the Veggie Tasty, a delicious plant-based burger option that caters to the growing consumer demand for sustainable and cruelty-free dining options. This article will delve into the ingredients and nutritional value of the Veggie Tasty, compare its impact on the environment and market competition, and explore both the consumer reception of the product and McDonald’s future plans for expanding their plant-based menu offerings.

Ingredients and Nutritional Value


McDonald’s Sweden introduced the Veggie Tasty, a vegan burger, to cater to the growing demand for plant-based options among consumers. This delicious veggie burger is made with ingredients that provide a healthy alternative to the traditional meat-based options available at the fast-food restaurant. In this in-depth analysis of McDonald’s Sweden Veggie Tasty, we will explore its ingredients, composition, and nutritional value.

The Veggie Patty

The Veggie Patty is the main component of the Veggie Tasty burger. It consists of a blend of red lentils, carrots, peppers, beans, corn, green peas, onions, potato, and canola oil. This nutritious combination of plant-based ingredients provides a rich source of protein, vitamins, and minerals, all of which are essential to maintaining a healthy diet. The patty is seasoned with spices like paprika, cumin, garlic, and chili, which add enticing flavors to the product.

Toppings and Bun

The Veggie Tasty is not just about the patty; it also comes with a variety of fresh toppings that enhance its taste profile and nutritional value. These include lettuce, tomatoes, onions, and McFeast sauce, essentially a vegan version of McDonald’s special sauce. The burger is served on a soft and fluffy bun, made from wheat flour, water, sugar, yeast, and vegetable oil, with sesame seeds sprinkled on top.

Nutritional Value

As expected, the Veggie Tasty burger boasts an impressive nutritional profile, making it a suitable option for health-conscious individuals. The burger contains approximately 460 calories, with the majority of them coming from carbohydrates (58 grams) and fats (22 grams). However, the burger also provides a good amount of protein (16 grams) to meet the daily requirements of a balanced diet. The Veggie Tasty burger has a lower sodium content compared to traditional meat-based options, while also being a rich source of dietary fiber (6.2 grams).

Health Benefits and Considerations

The McDonald’s Sweden Veggie Tasty burger is an excellent choice for people looking for a tasty and nutritious fast-food option. Its plant-based ingredients offer several health benefits, such as providing essential nutrients, supporting weight management, and lowering the risk of chronic conditions like heart disease. Moreover, opting for a veggie burger helps in reducing one’s carbon footprint and promotes sustainable food practices.

However, it is essential to note that the Veggie Tasty, like any fast-food option, should be consumed in moderation as part of a well-balanced diet. Although the burger delivers a good dose of nutrients, mindfully pairing it with healthy side options, such as a salad or fresh fruit, can make for a more nutritious meal.


McDonald’s Sweden has recently launched the Veggie Tasty burger, a delicious and nutritious plant-based alternative for customers who prefer meat-free options or wish to make more sustainable food choices. This addition to the menu highlights McDonald’s efforts to accommodate various dietary preferences and meet the rising demand for environmentally friendly food options. In this article, we will explore the ingredients, nutritional value, and overall appeal of the Veggie Tasty, as well as its impact on the environment and the larger trend of plant-based food.

A picture of a McDonald's Veggie Tasty burger on a plate with fries and a drink beside it, shown from above

Comparisons and Impact

A Closer Look at the Veggie Tasty

The Veggie Tasty burger offers a satisfying and wholesome choice for vegetarians, vegans, or individuals looking to include more plant-based meals in their diet. Comprising a vegan patty made from wholesome ingredients, the Veggie Tasty stands out for its impressive nutritional profile, making it an appealing option for those seeking healthier fast-food alternatives. In the following sections, we will delve into how the Veggie Tasty compares to other McDonald’s menu items, competing plant-based burgers, and the broader implications for the environment and plant-based food movement.

Comparisons within McDonald’s Menu Offerings

When it comes to comparing Veggie Tasty with other McDonald’s menu offerings, it’s essential to first evaluate nutritional differences. McDonald’s traditional beef and chicken burgers often contain higher levels of saturated fat and cholesterol due to their meat content. In contrast, the Veggie Tasty is primarily made of plant-based ingredients such as chickpeas, kidney beans, and quinoa, which mainly contain healthy fats and higher dietary fiber levels.

Additionally, the Veggie Tasty can be contrasted with items such as McDonald’s McVeggo or McFalafel, which cater to vegetarian preferences. However, these options may not be vegan, depending on the sauces or ingredients used in preparing them. The Veggie Tasty, on the other hand, is entirely plant-based, which allows vegan customers to enjoy it without any modifications.

Comparison to Competing Plant-Based Burgers

In the broader market, plant-based burgers are becoming increasingly popular, with the Impossible Burger and the Beyond Burger being prominent examples. Both of these burgers use plant-based protein (soy and pea respectively) to emulate the texture and taste of meat, while the Veggie Tasty uses legume-based protein sources like chickpeas and kidney beans.

In taste tests, the Impossible Burger and Beyond Burger have scored highly for their ability to replicate the taste and texture of a traditional beef burger. While the Veggie Tasty focuses more on celebrating plant-based ingredients, it may not be able to directly compete with the “meatiness” of the aforementioned burgers. However, it provides a unique and delicious alternative for individuals looking for a more vegetable-forward burger option.

Environmental Impact of the Veggie Tasty

As awareness of the environmental impact of meat production grows, consumers are becoming increasingly interested in plant-based alternatives. Producing plant-based food uses less water, land, and generates fewer greenhouse gas emissions compared to meat production, specifically beef. As the Veggie Tasty is primarily made from plants, its environmental footprint is significantly smaller than that of a traditional beef burger.

By offering plant-based options like the Veggie Tasty, McDonald’s is not only responding to consumer demand but also taking steps to reduce its environmental impact. It fosters the trend towards plant-based diets and encourages customers to make more sustainable food choices.


The introduction of the Veggie Tasty in McDonald’s Sweden is a significant move on the part of the fast-food giant, showcasing its commitment to accommodating different dietary preferences and reducing environmental impact. Whilst it may not closely replicate the taste and texture of a traditional beef burger, the Veggie Tasty provides a healthy and delicious alternative to customers seeking plant-based options. As the demand for plant-based food continues to grow, it’s crucial for fast-food chains like McDonald’s to keep innovating and expanding their offerings to cater to this growing consumer base.

A plant-based burger in a sesame seed bun, topped with lettuce, tomato and a vegan sauce, served with a side of fries.

Consumer Reception and Future Plans


McDonald’s is a global fast food giant, continuously innovating its menu options to cater to diverse tastes worldwide. In recent years, the company has paid particular attention to the increasing demand for sustainable and plant-based meals. McDonald’s Sweden has responded to this trend by offering the Veggie Tasty, a veggie burger made with a variety of nutritious ingredients. In this article, we will examine the consumer reception of McDonald’s Sweden Veggie Tasty, analyse its sales performance, and explore the plans to expand this plant-based menu offering to other countries.

Consumer Reception

Since its introduction, the Veggie Tasty has gained popularity among consumers in Sweden, who have praised it for its taste, texture, and nutritional content. Online reviews and social media comments frequently mention the burger’s delicious flavor, which many consider a satisfying substitute for its meat-based counterparts. Moreover, the Veggie Tasty attracts not only vegetarians and vegans but also flexitarians who opt for occasional plant-based meals.

Remarkably, the burger has managed to gain this positive reception without compromising on McDonald’s iconic taste and experience. This, in turn, has helped the fast-food chain appeal to new audiences while retaining its established customer base.

Sales Figures

Although McDonald’s has not released official sales figures for the Veggie Tasty, its popularity in Sweden is evident from the expansion of the plant-based range. The success of the Veggie Tasty has encouraged the fast-food giant to introduce more plant-based alternatives, such as the McPlant in Denmark and Sweden, a vegan burger launched in collaboration with Beyond Meat.

This growing range of plant-based meals suggests that there is a consistent demand for these menu items, and their sales performance is likely positive.

Future Plans

McDonald’s is expected to continue expanding its plant-based offerings worldwide to cater to the rapidly growing market for meat-free meal options. Following the success of the Veggie Tasty in Sweden, the company has already expressed plans to expand its McPlant range to other countries in the coming years.

Given its strategic partnerships with leading plant-based food suppliers like Beyond Meat, it is highly plausible that more plant-based food products will make their way onto McDonald’s menus globally. McDonald’s global growth plan, “Accelerating the Arches,” already announced a further expansion of plant-based menu items, starting in 2021.


In conclusion, the consumer reception for McDonald’s Sweden Veggie Tasty has been highly positive, and the sales performance appears to be strong, as evidenced by the menu’s growth and a broader range of plant-based offerings. McDonald’s future plans seem to involve expanding the plant-based menu and introducing veggie burgers similar to the Veggie Tasty to other countries. This strategy aligns with the rising global demand for sustainable and nutritious meal options, positioning McDonald’s as an innovative and responsive fast-food brand.

A picture of the McDonald's Veggie Tasty burger with lettuce, cheese and tomato, served on a bun. The picture also includes a side of french fries.

Photo by picoftasty on Unsplash

As the world embraces the plant-based movement, McDonald’s Sweden Veggie Tasty stands as a testament to the fast-food industry’s commitment to environmental and health-conscious concerns. The Veggie Tasty offers a satisfying and nutritious alternative to the traditional beef burger, with a gentle impact on the planet and a wide appeal among consumers. As McDonald’s continues to innovate and expand its plant-based menu options, it is evident that they are focusing on staying relevant in a rapidly evolving market while contributing positively to global dietary trends and environmental wellbeing.

Leave a Comment

Your email address will not be published.